Public Service Announcements

In 2011, the Banyan Tree Project produced a public service announcement targeting young A&PI women. A&PI women aren't often considered at risk for HIV and other STDs even though they are at risk for HIV. A&PI women are four times more likely to have an STD compared to their male counterparts, 86% of A&PI women got HIV through heterosexual contact, and are the least likely to be offered an HIV test. The PSA seeks to change the community's attitudes around risk perception, and to talk to their peers about the risks of HIV. Make sure to also check out the press conference held on May 18, 2011.

For 2010, the public service announcement featured three Asian & Pacific Islander men talking about the silence and shame surrounding HIV in our community. "Saving Face" around HIV leads to persistently low HIV testing rates among A&PIs in general. In fact, 1 in 3 A&PIs living with HIV don't know it, and still two-thirds of all A&PIs have never been tested for HIV. This was also the first PSA using the current Banyan Tree Project slogan of "Saving Face Can't Make You Safe."

CDC released data in late 2008 showing that the number of young A&PI men who have sex with men newly diagnosed with HIV more than doubled between 2001 and 2006. This PSA sought to increase the number of A&PIs getting tested for HIV. This PSA featured Will Ching, a leader in the A&PI community who is HIV positive. Will started his own youth focused anti-stigma campaign, United AIDS Project.

The Banyan Tree Project produced a PSA targeting A&PI transgender women—the first of its kind—in 2008. Transgender women have some of the highest HIV incidence in the US, with estimates ranging from 14-69%. Stigma and discrimination often leads higher risk taking among transgender women, including substance abuse and survival sex work. The spot calls on transgender women to talk to their partners about using condoms during sex, and features transgender celebrities Tita Aida and Asia Vitale.

In 2008, the Banyan Tree Project produced four public service announcements featuring three high profile A&PI celebrities. Actors Joan Chen and James Kyson Lee, and Hawaiian singer Amy Hanaiali`i lent their talents to this set of PSAs. The PSA calls on the community to stop HIV stigma, get educated, and get tested for HIV. Check out the individual PSAs: Joan Chen, James Kyson Lee, and Amy Hanaiali`i.

In 2007, the Banyan Tree Project developed an animated PSA in an attempt to capture the diversity of the Asian & Pacific Islander community, and strengthening your family tree by talking about HIV with your loved ones. This PSA won two Telly Awards.

For 2006, the Banyan Tree Project developed two PSAs, one featuring Asians & Pacific Islanders speaking in-language to express the diversity while saying "I am living with HIV." The second PSA introduces the Banyan Tree Project.

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The Banyan Tree Project is a program of Asian & Pacific Islander Wellness Center

Our partners are nonprofit and community-based organizations dedicated to providing HIV referrals, education, outreach, advocacy, prevention and care services to A&PI communities.

This web site was supported by Cooperative Agreement Number 1U65PS002095-01 from The Centers for Disease Control and Prevention. The Taking Root Digital Storytelling Initiative is also supported by the Office of Minority Health Resource Center. Its contents are solely the responsibility of the authors and do not necessarily represent the official views of the Centers for Disease Control and Prevention or the Office of Minority Health Resource Center.