Training Library

Welcome to our Online Trainings Media Library. Below are the descriptions of the trainings available. We add new training recordings 4 weeks after the training occurs.

AVAILABLE TRAININGS

COMMUNITY MOBLIZATION SERIES

Party for a Change: Event Planning for the Greater Good

Did you know that throwing a party can change someone's life for the better? Or that a really good party can net your agency some much needed funds? Whether you're trying to spice up an educational workshop or properly throw a fundraiser, this online training about event planning will show you how to throw a party that can improve the lives of your clients or make your agency a little dough.

To access this training, please click here.

10 Foolproof Ways to Engage Communities

Do you need new and cost-effective ways reach your communities? There is no need to re-invent the wheel – learn how to support existing HIV prevention campaigns and integrate them into the work that you already are doing. This training will ex­plore 10 different types of events that you can use to engage your communities, using real-world examples as case studies.

To access this training, please click here.

SOCIAL MARKETING SERIES

Evaluating the Impact of Social Marketing Campaigns (October 2011)

You worked hard to develop a social marketing campaign, but how do you know if you made a difference? Evaluation, a critical part of any evidence-based intervention, can seem daunting, but it doesn’t have to be. It can be challenging and expensive to measure the impact of social marketing campaigns or other community-level interventions, especially with limited staff or financial resources. This training will prepare you to design and conduct a local or national program evaluation that meets your needs. Note: This training is at a beginner’s level, although prior knowledge of program evaluation is helpful.

To access this training, please click here.

Getting Your 15 Minutes: Creating an Effective Media Relations Strategy

UPDATED WITH NEW RECORDING (March 21, 2013)

Is your organization, program, or event suffering from a lack of media attention? This presentation will provide you with the basic tools needed to fully engage the media. Our overview will cover the core elements of media relations—from developing your messages to building an initial media contact list—using real life examples.

To access this training, please click here.

Social Networking Media: Disseminating your messages online

UPDATED WITH NEW CONTENT (February 2012)

Not all social networking tools are created equal—how do you know which one is right for you and your organization? This training will show you how to use social networking tools (like Facebook or Twitter) to disseminate your messaging online, despite limited resources or funds. We will provide real-world case studies illustrating common pitfalls to avoid and best practices to emulate.

To access this training, please click here.

The Right Message for the Right Audience: Social Marketing 101

UPDATED WITH NEW RECORDING (June 2012)

This training will walk you through the basics of effective social marketing campaigns, from designing your campaign and developing messages for your target audience to integrating storytelling into your brand. We will share best practices while critically evaluating a series of real-world case studies.

To access this training, please click here.

EMERGING POPULATIONS SERIES

IMPACT OF HIV-RELATED STIGMA ON A&PI COMMUNITIES

Presented in November, the Impact of HIV-related Stigma on Asian & Pacific Islander Communities provides an overview of HIV statistics for A&PI communities, and the impact of stigma, cultural taboos, and provider biases on A&PIs who are at-risk for or living with HIV.

Learning Objectives:

  • Be more knowledgeable about the prevalence of HIV/AIDS in A&PI communities.
  • Understand various types of stigma that affect A&PIs at-risk for or living with HIV/AIDS.
  • Understand how cultural factors affect access to and utilization of HIV services.

To access this training, please click here.

Saving Face: A Closer Look at Structural and Cultural Factors affecting HIV Infection in A&PI Women

Asian & Pacific Islander women are often overlooked in HIV and STI prevention work, yet infection rates among them are rising quickly. This presentation explores the nature and extent of HIV/STI risk in A&PI women. The discussion will focus on social, cultural, and gender dynamics that affect a woman's health, and her ability to access prevention and care services.

To access this training, please click here.

Saving Face: What You Need to Know about Hepatitis B and A&PI Communities

Are you aware that 1 in 10 people living with Hepatitis B is Asian or Pacific Islander? This presentation provides an overview of Hepatitis B among A&PIs and examines the connection between Hepatitis, HIV and other STIs. We will also discuss ways to integrate hepatitis and HIV education and services and provide real-life examples.

Learning Objectives:

  • Be more knowledgeable about the prevalence of hepatitis B in A&PI communities
  • Understand the relationship between hepatitis B and HIV
  • Be able to describe ways to integrate hepatitis B and HIV prevention services

To access this training, please click here.

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This training was supported by B Free CEED: National Center of Excellence in the Elimination of Hepatitis B Disparities at NYU School of Medicine (Cooperative Agreement Number 5U58 DP001022-04, subaward 07-0766; project 99960) and the Centers for Disease Control and Prevention (Cooperative Agreement Number 1U65PS002095-01). The training content is solely the responsibility of the authors and does not necessarily represent the official views of B Free CEED or the Centers for Disease Control and Prevention.

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The Banyan Tree Project is a program of Asian & Pacific Islander Wellness Center

Our partners are nonprofit and community-based organizations dedicated to providing HIV referrals, education, outreach, advocacy, prevention and care services to A&PI communities.

This web site was supported by Cooperative Agreement Number 1U65PS002095-01 from The Centers for Disease Control and Prevention. The Taking Root Digital Storytelling Initiative is also supported by the Office of Minority Health Resource Center. Its contents are solely the responsibility of the authors and do not necessarily represent the official views of the Centers for Disease Control and Prevention or the Office of Minority Health Resource Center.