Social Marketing on a Shoestring Budget Series

This beginner-level series focuses on developing effective social marketing campaigns with minimal resources.



July 10, 2012
12:00-1:30 PM PDT

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The Right Message for the Right Audience: Social Marketing 101

This training will walk you through the basics of effective social marketing campaigns, from designing your campaign and developing messages for your target audience to integrating storytelling into your brand. We will share best practices while critically evaluating a series of real-world case studies.

ADDITIONAL INFORMATION

How do I sign up for a training?

Training sign-up is generally available 2-4 weeks prior to the scheduled training, right up to the start of the training.

How do I attend?

You will need a computer with internet access to watch the training presentation and a telephone to listen to the presenters. You will be sent a link via email to the training website and a telephone number to call. You will also be given a link to check if your software is up-to-date to access the training, which we recommend you do prior to the training.

I really wanted to attend your online training, but couldn't. Are you giving it again?

Materials and recordings of these trainings are available after the training is given. You can access these materials and recordings below. If you would like to request an interactive online training for your organization, contact us.

Have more questions?

Contact Sapna Mysoor, BTP Program Manager at (415) 292-3420 x 352 or sapna@apiwellness.org.

This training was supported by B Free CEED: National Center of Excellence in the Elimination of Hepatitis B Disparities at NYU School of Medicine (Cooperative Agreement Number 5U58 DP001022-04, subaward 07-0766; project 99960) and the Centers for Disease Control and Prevention (Cooperative Agreement Number 1U65PS002095-01). The training content is solely the responsibility of the authors and does not necessarily represent the official views of B Free CEED or the Centers for Disease Control and Prevention.

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Center for Digital Storytelling

CDC Disclaimer: This site contains HIV prevention messages that may not be appropriate for all audiences. If you are not seeking such information or may be offended by such materials, please exit this website.

The Banyan Tree Project is a program of Asian & Pacific Islander Wellness Center

Our partners are nonprofit and community-based organizations dedicated to providing HIV referrals, education, outreach, advocacy, prevention and care services to A&PI communities.

This web site was supported by Cooperative Agreement Number 1U65PS002095-01 from The Centers for Disease Control and Prevention. The Taking Root Digital Storytelling Initiative is also supported by the Office of Minority Health Resource Center. Its contents are solely the responsibility of the authors and do not necessarily represent the official views of the Centers for Disease Control and Prevention or the Office of Minority Health Resource Center.