This beginner-level series focuses on developing effective social marketing campaigns with minimal resources.Tweet
July 10, 2012
12:00-1:30 PM PDT
The Right Message for the Right Audience: Social Marketing 101
This training will walk you through the basics of effective social marketing campaigns, from designing your campaign and developing messages for your target audience to integrating storytelling into your brand. We will share best practices while critically evaluating a series of real-world case studies.
Training sign-up is generally available 2-4 weeks prior to the scheduled training, right up to the start of the training.
You will need a computer with internet access to watch the training presentation and a telephone to listen to the presenters. You will be sent a link via email to the training website and a telephone number to call. You will also be given a link to check if your software is up-to-date to access the training, which we recommend you do prior to the training.
Materials and recordings of these trainings are available after the training is given. You can access these materials and recordings below. If you would like to request an interactive online training for your organization, contact us.
Contact Sapna Mysoor, BTP Program Manager at (415) 292-3420 x 352 or firstname.lastname@example.org.
This training was supported by B Free CEED: National Center of Excellence in the Elimination of Hepatitis B Disparities at NYU School of Medicine (Cooperative Agreement Number 5U58 DP001022-04, subaward 07-0766; project 99960) and the Centers for Disease Control and Prevention (Cooperative Agreement Number 1U65PS002095-01). The training content is solely the responsibility of the authors and does not necessarily represent the official views of B Free CEED or the Centers for Disease Control and Prevention.